Our process is tailored to you. It will always be adapted to your needs and resources.
DESIGN
Regardless of the field of expertise, the creative process is generally structured and organized in a similar way, consisting of five phases.
1 Understand, Analyze, and Formulate
It means observing the life of your products or spaces. It means immersing yourself in your business or institutional project, meeting the people who make it up, and bringing your aspirations to life.
Depending on your project, we can examine how your brand landscape is perceived, assess your sources of growth, and analyze your technical and technological tools to help you define your challenges, refine your project specifications, and propose a roadmap with a detailed process.
2 Research, Innovate, and Create
It means articulating your projects clearly; it means inventing what doesn’t yet exist. It means finding elegant, technical, and beautiful solutions through a deep understanding of technical languages, forms, and symbols.
Depending on your needs, we develop, among other things, concept studies, sketches with usage scenarios, style studies, design with immediate conversion to 3D, and a technical and technological approach leading to a preliminary design package that includes a technical description and a cost estimate.
3 Develop and Refine
It involves designing the object or space in an ergonomic, technical, and industrial manner within a controlled economic framework.
Depending on your capabilities and internal technical resources, we can assist you with, among other things, 3D modeling of exterior surfaces, defining the technical structure, design and general engineering, detailed engineering, interface design, collaboration with engineering firms and cost control, visual mockups, functional prototyping, and user testing.
4 Manufacturing and Industrialization
It means manufacturing the product or service using the best industrial and construction tools.
Depending on the strategic decisions made in the previous phases, we can assist you with, among other things, defining your industrial strategy, adapting and optimizing your production equipment, monitoring the development of production tools and fixtures, overseeing industrial prototyping and pre-production runs, and managing deadlines and quality control.
5 Start
It involves establishing the environment, materials, and sales channels for your offering. It involves developing the brand’s visual identity and describing and promoting its market.
Depending on your needs, we can assist you with—among other things—branding, storytelling, brand identity design, logo design, packaging, and event planning for product launches or grand openings.
STRATEGIC EXPERTISE
1 One-time support
We help you by conducting short assignments—lasting 1 to 3 days—to address strategic questions about the feasibility and potential of your project through a comprehensive assessment of opportunities, risks, constraints, and success factors.
By analyzing your project in terms of the market, marketing, and industrialization, strategic consulting evaluates everything from your products and the quality of the customer experience to financing and project management.
By topic: Product and collection audits, brand and positioning audits, industrial audits, development of a product and innovation roadmap, critical project reviews, and identification of opportunities.
2 Support for Long-Term Assignments
It helps you address recurring questions about your strategy, product development, brand image, and how it’s evolving through projects lasting several months that do not involve direct design work.
By helping you define and steer the overall visual and emotional identity of your projects, and by providing strategic guidance for your product innovations and your brand.
As a creative and artistic director, and as a strategic advisor on design and innovation.
