BlowLink . GWN
Color as a Signature
The Challenge
Designing a collection of colorful, customizable Bluetooth speakers with a strong visual identity, while ensuring simple manufacturing, assembly, and recycling—a challenge rarely met in this segment.
The Design Solution
A deliberately simple and modular volume architecture allows for a variety of colors and finishes without increasing the number of parts. The range’s identity is based on color as the primary element of customization, handled with care to avoid coming across as a gimmick. Design mission spanning creative research through 3D definition, including the development of technical principles and oversight of industrialization.
- Category: Industrial Design / Connected Audio
- Client: GWN
- Expertise: Competitive analysis, product design, engineering, industrialization oversight
