The Collections. Qitteri

Architectural High Jewelry

The Challenge

Launching a new high-end contemporary jewelry brand—defining its DNA, designing its first collections, and building its visual and commercial identity—while meeting the exacting standards of the major gem collectors who initiated the project.

The Design Solution

We developed the initial concepts, defined the brand’s identity and DNA—revealing the raw beauty and narrative power of gemstones—and designed the collections, overseeing their engineering and technical refinement, which was at times highly complex. The brand’s visual and commercial identity was entirely defined by the agency.
The brand and its collections are an expression of French design expertise and of an elegant, innovative, and chic form of luxury. As such, it is poised to represent creative contemporary French jewelry around the world.

• Category: Jewelry / Brand Strategy
• Client: QITTERI Paris
• Rollout: Paris, international
• Expertise: Brand concept, collection design, engineering, technical development, graphic identity