Rochas

Feminine Volume

The Challenge

To design a bottle for a new Rochas fragrance that stays true to the brand’s DNA—French elegance, assertive femininity—while bringing a contemporary style and a strong presence.

The Design Solution

A generously proportioned, hollowed-out form with masterfully crafted curves, where the transparency of the glass and the design of the cap create a dialogue with the fragrance’s lightness. A form that is both very modern and timeless.

 

  • Category: Product design / Luxury fragrance
  • Client: Rochas
  • Expertise: Product design, technical development of bottle and cap