Vinto . Schreder
Technological and Timeless Street Lighting
The Challenge
To design, building on the brand’s best-selling street lighting products, a new collection with a timeless design that incorporates the latest lighting technologies.
The Design Solution
Vinto is the convergence of universality, desirability, and technological efficiency. Its design harmoniously blends the timeless lines and elegant curves of SCHREDER’s iconic collections with the power of contemporary lighting technologies. It offers smart remote management options, maximum energy efficiency, and long-lasting performance.
“There are silhouettes and forms that never go out of style because, when they were designed, they achieved a kind of simplicity and elegance by drawing on a universal design language while striking the best possible balance between function and technology. It’s like in the automotive industry, where certain models have stood the test of time for decades, with their silhouettes and distinctive features remaining instantly recognizable even as technology has changed profoundly. The design of VINTO follows this approach, and I believe that in 20 years, these models will still be relevant and desirable.”
- Category: Industrial Design / Connected Street Lighting
- Client: Schréder
- Deployment: International
- Expertise: Competitive analysis, industrial design from creative research to industrialization
