Yoa . Schreder
The light fixture for major thoroughfares
The challenge
To design an urban and road LED light fixture for Schreder that is highly efficient photometrically, modular enough to cover a wide spectrum of applications, and distinct enough to stand out as a benchmark in a highly competitive market.
The design response
Yoa is an international bestseller built around the principle of a multi-dimensional light head whose orientation and power adapt to each roadway configuration — narrow streets, boulevards, major avenues, and national highways. Its taut form and continuous line give it an assertive presence both day and night.
- Category: Industrial Design / Urban and road lighting
- Client: Schreder
- Deployment: International
- Expertise: Industrial design, engineering, development, and industrialization follow-up
