Anamorphose . Saint-Etienne
Un totem qui joue avec son observateur
The Challenge
To create an iconic object for Saint-Étienne, UNESCO World Design Capital—one that is nomadic, interactive, and rooted in the city’s identity without being a static symbol.
The Design Solution
The anamorphic totem reveals the city’s name only from a single vantage point, oriented at each installation toward a key element of the local heritage. By day, the colors and distorted letters play with the passerby’s gaze. At night, the structure transforms into a projector: the city’s name is projected onto the urban environment in negative form.
- Type: Urban design / Artistic signage
- Client: City of Saint-Étienne
- Expertise: Concept, urban design, engineering, technical development
- Awards: Competition winner
