Fly’in . AM
Balance as a Principle
The Challenge
To design a coffee table with a structure that is simple to manufacture, requires minimal tooling, and is compact for shipping—without sacrificing its distinctive form.
The Design Solution
A single element repeated four times forms a stable structure once assembled. The unique shape serves as legs, crossbars, and tabletop all in one—the principle of balance becomes the piece’s visual signature. Design mission from competitive analysis to 3D definition, including the development of technical principles.
- Category: Product Design / Furniture
- Client: AM
- Expertise: Competitive analysis, product design, engineering, technical principles
- Awards: VIA Label
