Ledinpool . Seamaid
Identity as a shield against low-cost competition
The challenge
Faced with growing pressure from very low-priced Asian products in the swimming pool projector market, Seamaid wanted to strengthen its position with a product featuring a strong, meaningful identity — impossible to copy through the sole lever of price.
The design response
A projector with a simple, immediately recognizable shape, whose finish quality and formal consistency create a perceived value that low-cost products cannot match. Full mission from creative research to 3D definition, including the development of technical principles in collaboration with the R&D department.
- Category: Industrial Design / Pool lighting
- Client: Seamaid
- Deployment: European
- Expertise: Creative research, product design, engineering, technical development
