O. Wipro
A range of architectural floodlights for three continents
The Challenge
Design an architectural and road lighting fixture capable of serving as both a signature product and a bestseller in the Indian, Chinese, and Middle Eastern markets—markets with very different technical, aesthetic, and economic requirements.
The Design Solution
A sleek, universal form built around a strong visual identity based on the circle, which transcends local cultural references while adapting to the thermal and photometric constraints of each market. Design mission from competitive analysis to 3D definition, including the development of technical principles.
- Category: Industrial Design / Architectural and Roadway Lighting
- Client: Wipro
- Deployment: India, China, Middle East
- Expertise: Competitive analysis, product design, engineering, technical principles
- Awards: Indian Design Mark — Observeur du Design Label
