Michel Tortel design process

Understanding, analysis and formulation

Observing the life that crystallises around your products. Engaging with your corporate, meeting the people who make up your business and revealing your ambitions.

  • Analysis of technical and technological tools
  • Perception of your brand landscape
  • Evaluation of sources of growth
  • Analysis report
  • Extended design specification
  • Product roadmap
  • Process proposal
  • Project set-up

Research and innovation

The creative process is disruptive. Resolving the many puzzles set by the proper formulation of your projects. Innovating means inventing that which does not already exist. Innovation means finding elegant solutions drawing on vibrant technical inventiveness and a deep-seated knowledge of the language of forms and signs.

  • Workshops
  • Formulation of problems to be addressed
  • Usage scenarios and sketches
  • Preliminary design and 3D modelling
  • Technical approach to costings

Developing and completing the design

Examination of the technical, ergonomic and sensory aspects of the product.

  • 3D modelling of external surfaces
  • Structural definition
  • Engineering design
  • Interface design
  • Spatial modelling
  • User testing
  • Collaboration with design offices

Production and industrialisation

Identification of the best possible industrial tools and processes.

  • Definition of industrialisation strategy
  • Optimisation of production tools to be used
  • Definition of lead-times and programming
  • Final development
  • Prototyping
  • Quality control

Product launch and marketing

Creation of a marketing environment, support and sales vectors for your products. Branding development, definition of the target market and brand value.

  • Product name and pitch
  • Design identity
  • Logo
  • Packaging
  • Commercial monitoring
  • Brand development
  • Corporate development

Sustainable design

At each design stage, evaluation of the environmental impact of materials and processes

  • Materials optimisation and engineering
  • Choice of low-impact and recyclable materials
  • Usage optimisation, intelligent use
  • Timeless design with maximum product design life
  • Choice of manufacturing sites based on low pollution and proximity
  • Designing with the circular economy in mind