Magnetic hinged glasses

The Jura-based manufacturer and plasturgist’s challenge was to highlight its patent for virtually invisible magnetic hinges with a design that was both classic and distinctive.

We took charge of the concept and design, from competitive analysis and creative research to 3D definition. We developed the technical principles with its design office.

Our solution was highly graphic, highlighting the immateriality of the magnetic force through a bi-material effect, which also made it possible to integrate the magnets and their large cross-section indistinguishably.