Chevron Villette Concept Store
The winery as an experience
The challenge
To transform a Provençal wine estate’s retail space into a place of discovery and emotion — moving beyond a simple tasting cellar to design a destination where the architecture amplifies the experience of the wine and the region.
The design response
A spectacular retail cellar that combines an eco-museum with a visible winemaking area. Visitors journey through the different stages of production — from vineyard to vats, from barrels to tasting — in a sensory path that turns the visit into a memorable experience. The interior architecture plays with raw materials, filtered natural light, and depth-of-field effects.
- Category: Spatial Design / Experiential Retail
- Client: Chevron Villette
- Location: Provence Verte, Var, France
- Status: Project
- Expertise: Concept, project development
