Keo . Ghm
The street furniture that changes the city
The challenge
GHM wanted to radically renew its street furniture offering with a consistent range — chairs, benches, tables — capable of winning tenders in French and European cities against the leading brands in the sector.
The design response
Keo is a comprehensive range of street furniture built around an innovative structural principle: a hot-formed ribbed aluminum seat that is lightweight, vandalism-resistant, and instantly recognizable. The range covers chairs, benches, and variations for public spaces. Full mission including brand strategy development and marketing launch tools.
- Category: Urban design / Street furniture
- Client: GHM
- Deployment: France, Europe
- Expertise: Industrial design, engineering, technical and industrial development, brand strategy, marketing tools
- Awards: MIAW Design Award — Label Observeur du Design
