Ledinpool . Seamaid
New range of led pool floodlights
The company’s challenge was to strengthen its position in a highly competitive market, particularly with very low-priced Asian products.
We designed a simple product with a strong, meaningful identity.
We were responsible for the conception and design, from creative research to 3D definition. We developed the technical principles and detailed definition in collaboration with its design office.
The product’s launch enabled us to win a large share of the market.