Unik concept store
Concept store. Concept for a dedicated design and fashion sales space, devoted to tactile pleasures and shopping within “immersion tunnels”. Products are exposed by theme in luminous coloured tubes. Each tunnel acts as a living element, reacting to the impetus and movement of visitors with changes in colour and tone. Store-specific collections, hybrids of design and fashion, are changed every four months. Furniture and built elements are white and reflective or translucent. They change colour using built-in matrices of RGB diodes.